Course Details

  • Course Code: USFEC17MKD
  • Location: Online
  • Duration: 8 hours
  • Cost:
  • Qualification: All modern browsers and devices

Further Details

  • Course Access: Lifetime
  • Exams Included: Yes
  • Compatibility: All major devices and browsers

Approved Course:

A005642



Marketing Certification

The marketing certification is an essential tool for anyone who is interested in marketing and advertising. This certification can help you progress in your career as there is an industry demand for these qualifications to help companies boost their branding and improve their revenue.

Introduction to the Marketing Certification

The marketing certification is broken down into fifteen easy to study modules which are brimming with valuable information, tips and advice relating to this exciting and interesting industry. The course will provide you with a good foundation when starting out in the marketing industry.

The marketing certification is offered as an online study course, which enables you to study from home and at your own pace. On successful passing of the test you will be awarded with your certificate, which can be downloaded and printed immediately.

What You Will Learn

This information packed course can be studied at any time using any device, as long as you are connected to the internet. The course includes the following:

  • Know the definition of marketing
  • What you can expect from marketing
  • Learn what makes marketing so important to companies around the world
  • Gain insight into where you can use marketing to help your business grow
  • Know where to begin when it comes to effective marketing
  • Identify the fundamentals of marketing
  • Get a good understanding on marketing strategy
  • Know the disadvantages of not fully understanding marketing fundamentals
  • Learn the differences between needs and wants in customers
  • Identify the needs of your customers
  • How to identify customer information for marketing
  • Gain valuable insight into the marketing environment
  • Understand your competitors
  • Learn the different forms of marketing
  • Know the key forms you need to be aware of when it comes to your marketing efforts
  • Identify how to select the best forms based on your particular company
  • Tips on mistakes to avoid when it comes to forms of marketing
  • Get to know the four Ps of marketing
  • Understand offline marketing
  • Why you should be including offline marketing in your marketing strategy
  • Get an understanding of online marketing
  • Learn how to create a marketing plan
  • Know why you need a marketing plan
  • Understand how to set your marketing budget
  • Learn how to get the most out of your marketing budget
  • Know the mistakes to avoid at all costs when it comes to marketing
  • Get insight into valuable marketing tools you can start using today
  • Points to remember when it comes to marketing

Benefits

There are numerous benefits to choosing to complete the marketing certification, whether you want to enjoy a career in marketing or you own your own business and are looking for ways to boost your brand visibility.

Some of the benefits you can expect when taking the marketing certification include:

  • Online access to all fifteen modules at any time
  • Modules compatible with most devices
  • Online support
  • Lifetime access to modules
  • Easy to manage modules
  • Chance to improve knowledge and start using what you have learned without delay
  • Fast track your career
  • Certificate can be verified online


Course Modules/Lessons

Module 1: Marketing – Its Definition and Reasons for its Use

  • The actual definition of the term ‘marketing'.
  • Why you need to consider using it as part of your approach to business.
  • What to logically expect from it.
  • Why you cannot allow yourself to get carried away with your ideas.

Module 2 : The Importance of Marketing and its Roles

  • The key reasons why marketing is so important.
  • Where it can help your business.
  • The impact of not using marketing to your advantage.
  • Where to begin with marketing.

Module 3 : The Fundamentals of Marketing

  • What we mean by the fundamentals of marketing.
  • The impact of not understanding these basic concepts.
  • Understanding market strategy.
  • The four step process that you need to follow to be a success.

Module 4 : Understanding Customer Needs for Marketing Purposes

  • The difference between need and want in a customer.
  • How to identify those needs.
  • How to interpret that information for marketing purposes.
  • The difference it makes to your business.

Module 5 : Getting to Grips with the Marketing Environment

  • What we mean by the marketing environment.
  • Understanding your competitors.
  • How to place yourself within your correct environment.
  • Key mistakes to avoid making right from the outset.

Module 6 : The Different Forms of Marketing

  • The key forms of marketing to be aware of.
  • The importance of understanding and using these different forms.
  • How to select the best forms for your business.
  • Where you can go wrong and how to avoid these pitfalls.

Module 7 : The Four P’s of Marketing

  • What the four P's actually are.
  • How to implement them into your marketing strategy.
  • The difference they will make to your business.
  • Moving forward and keeping the four P's in mind.

Module 8 : Offline Marketing

  • What we mean by offline marketing.
  • The importance of including it in any marketing strategy.
  • The key offline marketing concepts to consider.
  • Local or national offline marketing.

Module 9 : Online Marketing

  • What the term ‘online marketing' means
  • Why you must include this form of marketing within your strategy.
  • The different forms of online marketing.
  • Whether to go local or international with your marketing.

Module 10 : Creating a Marketing Plan

  • Exactly why you need a marketing plan.
  • The basic structure of a marketing plan.
  • How to include the key pieces of information into your plan.
  • Putting the plan into action.

Module 11 : Dealing with Budget Restraints and Getting Value for Money

  • Setting your budget.
  • Preparing for unexpected extras.
  • How to get the most out of your budget.
  • Key mistakes people make that blow their budget.

Module 12 : Evaluating the Success of the Marketing Plan

  • Why evaluating the success of your marketing plan is so important.
  • Where to begin with the evaluation.
  • The importance of being critical and honest.
  • What to do if things are not going well.

Module 13 : Key Mistakes to Avoid Making with Marketing

  • The most common mistakes that people make with regards to their marketing.
  • How to stop the decline.
  • Turning a mistake into a positive.
  • The dangers of not correcting mistakes.

Module 14 : Important Marketing Tools to Use to Your Advantage

  • Tools that will help give your marketing strategy a boost

Module 15: Key Bullet Points for Anybody to Keep in Mind About Marketing

  • We will review the key points covered in the previous modules.

Example Certificate


Certificate No CERTIDNO
This certificate is to verify that
Your Name

has successfully completed the
MARKETING CERTIFICATION
on the
27th August 2025

A005642
Daniel Morgan
Head Tutor
New Skills Academy

This certificate can be verified online at:
https://old.newskillsacademy.com

How online learning can benefit you..

 

START THE MARKETING CERTIFICATION NOW



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FAQ's

  • Who can take the course?

    Anyone who has an interest in gaining a greater understanding of this subject is encouraged to take the course. There are no entry requirements to take the course.

  • What is the structure of the course?

    The course is broken down in to individual modules. Each module takes between 30 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

  • Where / when can I study the course?

    You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

  • Is there a test at the end of the course?

    Once you have completed all of the modules there is a 30 (multiple choice) question test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing.

  • What happens if I fail the test?

    If you don’t pass the test first time you will get a second opportunity to take the test again after further study.

  • When will I receive my certificate?

    Once you have completed your test you can log in to your account and download / print your certificate any time you need it. If you would prefer us to post you a certificate there will be an admin charge of $16

  • How can I pay?

    We use Paypal for all payments on the site. You can either use your Visa, MasterCard ,American Express, Solo cards or PayPal account to pay for the online course. All payments are handled securely by Paypal.

  • Is my payment secure?

    As previously mentioned your payment is totally secure. We use the latest ssl encryption for all transactions.

  • How long after payment can I begin the course?

    You can begin the course immediately after your payment has been received.
    You should receive an email with your log in details as soon as your payment has been accepted. If you don’t get this email please check your junk folder, failing that please contact us for further assistance.

  • How long is my certificate valid for?

    There is no expiry or renewal fees

Go at your own pace. There are no time limits for this course.
This course is compatible with all modern devices and browsers.
On completion of the course you will be awarded a certificate.
We are here to help if you have any problems.

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